HISTORY

Southwood Holographics was founded in 2020 by Hart Perry. It assumed the assets of Perry’s Holographic Film Company which was established in the 70's, as well as equipment from renowned holographers John Perry and Rudie Berkhout. 

 

In the early 70’s holograms could only be made in a laboratory using inanimate objects, or by using a pulse laser to capture portraits of people. Lloyd Cross’s solution to this problem was to film people and outdoor scenes, and then take that footage and make holograms with it. At the time, Cross could not secure the funding to develop the machine needed to accomplish this. Luckily, the artist Salvador Dalí heard about it, and Dalí got together with musician Alice Cooper to fund the creation of this machine, which Cross would later identify as a "Multiplex" machine. During this same time period, Hart Perry was making music videos for Alice Cooper, and was hired as a cameraman to film Lloyd’s first holographic movie -- now known as a multiplex hologram or stereogram.  

 

Hart Perry, Bill Molteni and Rudie Berkhout got together and built this Multiplex machine for Cross which produced 120° and 360° holograms using the new Lloyd Cross technique.

 

Rudie Berkhout produced innovative stereograms for our first Artist In Residence program. Other artists in our program who made innovative holograms include Aaron Kurzen, who incorporated mixed media and sculpture stereograms, and Dan Schweitzer, who combined white light transmission holograms with stereograms. Hart Perry introduced the use of slow-motion, time lapse photography, animation and special effects in the production of stereograms.